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A design system can be a full digital product.
Within that metaphor, how many times do you think a product needs to be advertised for a customer to consider using it?
Meta’s internal studies suggestion that people may need up to 15 exposures before clicking or converting.
For B2B products, it can take up to 20 touchpoints across multiple channels—ads, emails, webinars, case studies, etc.—before a potential buyer requests a demo.
What makes you think that one Slack post, company-wide email, or intranet post is enough to get people interested in using your design system?
