90 days
90 days
90 days
90 days
In
In
In
In
System
System
System
System
Design
Design
Design
Design
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
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No more design system graveyards
You’re a design, engineering, or product leader, working at an enterprise organization on its second or third attempt at a design system that truly powers all of its digital products. In the first few tries, perhaps you ended up with some great libraries that just didn’t get used as much as you’d hoped. (We call those “design system graveyards.”).
Six months of work down the drain. Now, it seems like enthusiasm for the idea of a design system is fizzling out and your leadership wants to reallocate your design system team to other projects.
Create a design system that product teams love to use
Create a design system that product teams love to use
Create a design system that product teams love to use
Create a design system that product teams love to use
It still feels within your grasp: a set of shared components all teams start with as an established part of their workflow.
All the products look like they’re part of the same brand family and design language.
All the engineers use similar code conventions and approaches; no more wasted meeting time and Slack threads deciding “what we should name this component.”
Every team saves few weeks of work at minimum, because 80% of their product’s interface elements come from the design system, ready to rock. A few weeks of work becomes a few hours. A few hours of work becomes a few minutes.
They’re free to innovate, to solve more impactful business problems because they’re not custom-building yet another datepicker for the fifth time.
When the big rebrand or technology migration eventually comes around, you’d be ready. Change will be relatively painless, because you’ll be able to make modifications in one place that cascade out to every product with a few simple build commands.
If this is your first time marching toward this utopia, it can feel like stumbling around in the dark, messing up more than succeeding. You’re unknowingly headed toward yet another design system graveyard because you don’t know the steps, the process, the sequence.
You can create a design system in a way that involves your customers—really, your community—from the start. You’ll no longer feel behind, like you have to catch up and rein in the teams that can’t help but deviate from the system because there’s not enough of it there for them yet. Instead of policing other teams to keep them in line with the standards, your team becomes the one that propels them to boost the quality of their work.
It’s doable! Companies like Shopify, IBM, Lyft, REI, Atlassian, Microsoft, and more are living this reality. You can too.
It still feels within your grasp: a set of shared components all teams start with as an established part of their workflow.
All the products look like they’re part of the same brand family and design language.
All the engineers use similar code conventions and approaches; no more wasted meeting time and Slack threads deciding “what we should name this component.”
Every team saves few weeks of work at minimum, because 80% of their product’s interface elements come from the design system, ready to rock. A few weeks of work becomes a few hours. A few hours of work becomes a few minutes.
They’re free to innovate, to solve more impactful business problems because they’re not custom-building yet another datepicker for the fifth time.
When the big rebrand or technology migration eventually comes around, you’d be ready. Change will be relatively painless, because you’ll be able to make modifications in one place that cascade out to every product with a few simple build commands.
If this is your first time marching toward this utopia, it can feel like stumbling around in the dark, messing up more than succeeding. You’re unknowingly headed toward yet another design system graveyard because you don’t know the steps, the process, the sequence.
You can create a design system in a way that involves your customers—really, your community—from the start. You’ll no longer feel behind, like you have to catch up and rein in the teams that can’t help but deviate from the system because there’s not enough of it there for them yet. Instead of policing other teams to keep them in line with the standards, your team becomes the one that propels them to boost the quality of their work.
It’s doable! Companies like Shopify, IBM, Lyft, REI, Atlassian, Microsoft, and more are living this reality. You can too.
Design system teams and product teams should be BFFs.
People from these companies and more have gone through this program
Know what to do each and every day
Know what to do each and every day
The key is focusing relentlessly on adoption from Day 1 by systematically and intentionally including members of your team at every single stage of the process. Hold that as the focus for every activity you do by clearly understanding what teams need in a design system. Iterate on it constantly and smartly in a way that scales and sticks.
This “Design System in 90 Days” program will show your team exactly how to do that, every day from Day 1 to Day 90. The activities here come from years of workshopping this sequence. It’s a proven process that, when repeated over the next 90 days and beyond, plants seeds that can blossom into a healthy design system practice. These steps have helped many enterprise teams to create digital products efficiently, consistently, and in a way that can be a lot of dang fun!
The key is focusing relentlessly on adoption from Day 1 by systematically and intentionally including members of your team at every single stage of the process. Hold that as the focus for every activity you do by clearly understanding what teams need in a design system. Iterate on it constantly and smartly in a way that scales and sticks.
This “Design System in 90 Days” program will show your team exactly how to do that, every day from Day 1 to Day 90. The activities here come from years of workshopping this sequence. It’s a proven process that, when repeated over the next 90 days and beyond, plants seeds that can blossom into a healthy design system practice. These steps have helped many enterprise teams to create digital products efficiently, consistently, and in a way that can be a lot of dang fun!
Whaddya mean “Design System?”
Whaddya mean “Design System?”
Whaddya mean “Design System?”
Whaddya mean “Design System?”
Good point! Lots of things can accurately be considered a design system.
Here are six things you might have encountered before as a design system:
Good point! Lots of things can accurately be considered a design system. Here are six things you might have encountered before as a design system:
Good point! Lots of things can accurately be considered a design system.
Here are six things you might have encountered before as a design system:
Good point! Lots of things can accurately be considered a design system.
Here are six things you might have encountered before as a design system:
01
A visual language or brand identity
A design system can refer to the combined elements of a visual language, like colors, typography, illustration style, etc. These usually come with guidelines on how and how not to use them to capture a brand essence.
A visual language or brand identity
A design system can refer to the combined elements of a visual language, like colors, typography, illustration style, etc. These usually come with guidelines on how and how not to use them to capture a brand essence.
A visual language or brand identity
A design system can refer to the combined elements of a visual language, like colors, typography, illustration style, etc. These usually come with guidelines on how and how not to use them to capture a brand essence.
A visual language or brand identity
A design system can refer to the combined elements of a visual language, like colors, typography, illustration style, etc. These usually come with guidelines on how and how not to use them to capture a brand essence.
02
A tool
Design system tools are usually collections of elements that designers and engineers can use as part of their day-to-day work. Figma UI Kits and component libraries in code are common examples of design system tools.
A tool
Design system tools are usually collections of elements that designers and engineers can use as part of their day-to-day work. Figma UI Kits and component libraries in code are common examples of design system tools.
A tool
Design system tools are usually collections of elements that designers and engineers can use as part of their day-to-day work. Figma UI Kits and component libraries in code are common examples of design system tools.
A tool
Design system tools are usually collections of elements that designers and engineers can use as part of their day-to-day work. Figma UI Kits and component libraries in code are common examples of design system tools.
03
A product
Design system products are some of the most popular kind in tech. These usually have a dedicated team, a backlog of work, and customers. Google’s Material Design and Shopify’s Polaris are examples of design system products.
A product
Design system products are some of the most popular kind in tech. These usually have a dedicated team, a backlog of work, and customers. Google’s Material Design and Shopify’s Polaris are examples of design system products.
A product
Design system products are some of the most popular kind in tech. These usually have a dedicated team, a backlog of work, and customers. Google’s Material Design and Shopify’s Polaris are examples of design system products.
A product
Design system products are some of the most popular kind in tech. These usually have a dedicated team, a backlog of work, and customers. Google’s Material Design and Shopify’s Polaris are examples of design system products.
04
A process
Design systems don’t necessarily need to be tangible artifacts. Processes like Double Diamond or Design Sprints can be useful design systems.
A process
Design systems don’t necessarily need to be tangible artifacts. Processes like Double Diamond or Design Sprints can be useful design systems.
A process
Design systems don’t necessarily need to be tangible artifacts. Processes like Double Diamond or Design Sprints can be useful design systems.
A process
Design systems don’t necessarily need to be tangible artifacts. Processes like Double Diamond or Design Sprints can be useful design systems.
05
A service
A design system can be a group of people, tasked or hired to perform design for a team or organization. That can be an in-house group, an external agency, an innovation lab, etc.
A service
A design system can be a group of people, tasked or hired to perform design for a team or organization. That can be an in-house group, an external agency, an innovation lab, etc.
A service
A design system can be a group of people, tasked or hired to perform design for a team or organization. That can be an in-house group, an external agency, an innovation lab, etc.
A service
A design system can be a group of people, tasked or hired to perform design for a team or organization. That can be an in-house group, an external agency, an innovation lab, etc.
06
A practice
Design system practices combine all the previous types into shared and repeated organizational habits that help ship digital products to customers in the best possible way a company can.
A practice
Design system practices combine all the previous types into shared and repeated organizational habits that help ship digital products to customers in the best possible way a company can.
A practice
Design system practices combine all the previous types into shared and repeated organizational habits that help ship digital products to customers in the best possible way a company can.
A practice
Design system practices combine all the previous types into shared and repeated organizational habits that help ship digital products to customers in the best possible way a company can.
Watch “What is a Design System?” 👆
Watch “What is a Design System?” 👆
Watch “What is a Design System?” 👆
In this program, “design system” refers to a practice.
A designer and engineer can create design system languages and tools on their own in as quickly as a week or two. If you’re looking primarily to learn make a design system in Figma or code, this program is overkill for that.
But creating a design system practice requires all disciplines—design, engineering, product, content, QA, strategy, analytics, UX, and more—to work together in a concerted, streamlined fashion. It takes most organizations at least 90 days to pull together this orchestra and conduct them to play a beautiful symphony together.
For most digital organizations, trying to create a design system practice may be one of the first times they’ve ever tried to organize a cross-disciplinary effort of this scale. Because of this, most of them learn by failing more than they do succeeding. We’ve pulled together all of our design system experience and best practices in this program to help your team avoid the pitfalls you might not even know lie ahead.
When you’re going somewhere new, it helps to have a map.
In this program, “design system” refers to a practice.
A designer and engineer can create design system languages and tools on their own in as quickly as a week or two. If you’re looking primarily to learn make a design system in Figma or code, this program is overkill for that.
But creating a design system practice requires all disciplines—design, engineering, product, content, QA, strategy, analytics, UX, and more—to work together in a concerted, streamlined fashion. It takes most organizations at least 90 days to pull together this orchestra and conduct them to play a beautiful symphony together.
For most digital organizations, trying to create a design system practice may be one of the first times they’ve ever tried to organize a cross-disciplinary effort of this scale. Because of this, most of them learn by failing more than they do succeeding. We’ve pulled together all of our design system experience and best practices in this program to help your team avoid the pitfalls you might not even know lie ahead.
When you’re going somewhere new, it helps to have a map.
Watch a Sample Class
Watch a Sample Class
Watch a Sample Class
Watch a Sample Class
Curious about what goes on in each session? Watch a snippet of an actual cohort lesson.
Curious about what goes on in each session? Watch a snippet of an actual cohort lesson.
Curious about what goes on in each session?
Watch a snippet of an actual cohort lesson.
Curious about what goes on in each session? Watch a snippet of an actual cohort lesson.
Class Structure
Class Structure
Class Structure
Review prior week’s Activities + progress
Review prior week’s Activities + progress
15 minutes
12:00pm–12:15pm
New lesson
45 minutes
45 minutes
12:15pm–1:00pm
12:15pm–1:00pm
Open discussion + Q&A
Open discussion + Q&A
30 minutes
30 minutes
1:00pm–1:30pm
1:00pm–1:30pm
If you’ve ever wondered about a good process for making a design system, this is a great starting point!”
If you’ve ever wondered about a good process for making a design system, this is a great starting point!”
If you’ve ever wondered about a good process for making a design system, this is a great starting point!”
“
“
“
Afyia Smith, Design System Manager, Epic Games
Afyia Smith, Design System Manager, Epic Games
Afyia Smith, Design System Manager, Epic Games
—
Audience & Time Commitment
Audience & Time Commitment
“Design System in 90 Days” is a program for design system teams at enterprise organizations working full-time with busy schedules. That said, maintaining a design system practice is a commitment, and so is the work to set it up. Transformation takes patience, hard work, and active participation.
Design systems are a team sport. The activities in this program are designed for a cross-disciplinary design system team of 3–8 people working 20–30 hours per week to complete together over a 90-day timeframe.
“Design System in 90 Days” is a program for design system teams at enterprise organizations working full-time with busy schedules. That said, maintaining a design system practice is a commitment, and so is the work to set it up. Transformation takes patience, hard work, and active participation.
Design systems are a team sport. The activities in this program are designed for a cross-disciplinary design system team of 3–8 people working 20–30 hours per week to complete together over a 90-day timeframe.
“Design System in 90 Days” is a program for design system teams at enterprise organizations working full-time with busy schedules. That said, maintaining a design system practice is a commitment, and so is the work to set it up. Transformation takes patience, hard work, and active participation.
Design systems are a team sport. The activities in this program are designed for a cross-disciplinary design system team of 3–8 people working 20–30 hours per week to complete together over a 90-day timeframe.
Monday
Read through the week’s activities and articles
Read through the week’s activities and articles
Read through the week’s activities and articles
Read through the week’s activities and articles
Tuesday
Live cohort & working session
Live cohort & working session
Live cohort & working session
Live cohort & working session
Online at 12pm ET each week
Online at 12pm ET each week
Online at 12pm ET each week
Online at 12pm ET each week
Wednesday
Wednesday – Friday
Work independently on activities
Work independently on activities
Work independently on activities
Work independently on activities
Thursday
Friday
If you’re a one-person design system team, you may find the activities in this program too overwhelming for you to do on your own.
If you’re a freelancer or work at an agency, you may find the activities in this program a bit irrelevant to how you work with design systems for your clients. You may be better suited to wait for our upcoming “Design Systems for Freelancers, Studios, and Agencies” course (no release date schedule yet).
If you’re a one-person design system team, you may find the activities in this program too overwhelming for you to do on your own.
If you’re a freelancer or work at an agency, you may find the activities in this program a bit irrelevant to how you work with design systems for your clients. You may be better suited to wait for our upcoming “Design Systems for Freelancers, Studios, and Agencies” course (no release date schedule yet).
If you’re a one-person design system team, you may find the activities in this program too overwhelming for you to do on your own.
If you’re a freelancer or work at an agency, you may find the activities in this program a bit irrelevant to how you work with design systems for your clients. You may be better suited to wait for our upcoming “Design Systems for Freelancers, Studios, and Agencies” course (no release date schedule yet).
Syllabus &
Program Schedule
Syllabus & Program Schedule
Syllabus & Program Schedule
Syllabus & Program Schedule
Orientation Week
Orientation Week
Week of Monday, February 5, 2024 (independent work)
Week of Monday, February 5, 2024 (independent work)
Watch design system primer videos (2 hours)
Prepare working materials
Watch design system primer videos (2 hours)
Prepare working materials
“Design System Team: Assemble!”
“Design System Team: Assemble!”
Session 1 — Tuesday, February 13, 2024
Session 1 — Tuesday, February 13, 2024
Assemble the North Star
Assemble Design and Code Assets for Audit
Create an Influence Map
Collect Feature Teams’ Roadmaps
Identify Existing Paradigms in Design and Code
Assemble the North Star
Assemble Design and Code Assets for Audit
Create an Influence Map
Collect Feature Teams’ Roadmaps
Identify Existing Paradigms in Design and Code
“Identifying & Interviewing”
“Identifying & Interviewing”
Session 2 — Tuesday, February 20, 2024
Session 2 — Tuesday, February 20, 2024
Interview Potential Design System Customers
Identify Potential Pilot Teams
Schedule Pilot Product Walkthroughs
Identify Key Stakeholders and Schedule Interviews
Identify Emerging and Interesting Paradigms in Design and Code
Visualize Your Ecosystem of Tools and Technologies
Interview End Users
Interview Stakeholders
Conduct Pilot Team Walkthroughs
Create New Design System Repository and Package
Interview Potential Design System Customers
Identify Potential Pilot Teams
Schedule Pilot Product Walkthroughs
Identify Key Stakeholders and Schedule Interviews
Identify Emerging and Interesting Paradigms in Design and Code
Visualize Your Ecosystem of Tools and Technologies
Interview End Users
Interview Stakeholders
Conduct Pilot Team Walkthroughs
Create New Design System Repository and Package
“Empathy & Collaboration”
“Empathy & Collaboration”
Session 3 — Tuesday, February 27, 2024
Session 3 — Tuesday, February 27, 2024
Set Up Public Workshop Environment with Branch Deploys
Teach HTML & CSS to Designers
Teach Figma to Engineers
Set Up Public Workshop Environment with Branch Deploys
Teach HTML & CSS to Designers
Teach Figma to Engineers
“Prepping for Practice”
“Prepping for Practice”
Session 4 — Tuesday, March 5, 2024
Session 4 — Tuesday, March 5, 2024
Teach Git to Designers
Teach Storybook to Designers
Practice Hot Potato
Join Pilot Teams’ Sprint Planning Sessions
Practice with an Existing Design System
Teach Git to Designers
Teach Storybook to Designers
Practice Hot Potato
Join Pilot Teams’ Sprint Planning Sessions
Practice with an Existing Design System
“Scrimmage”
“Scrimmage”
Session 5 — Tuesday, March 12, 2024
Session 5 — Tuesday, March 12, 2024
Conduct a Practice Pilot
Create a Glossary of Shared Vocabulary
Identify 3 Initial Components to Pilot
Conduct a Practice Pilot
Create a Glossary of Shared Vocabulary
Identify 3 Initial Components to Pilot
Break week
Break week
March 18–22, 2024
March 18–22, 2024
“Operationalize Product Work”
“Operationalize Product Work”
Session 6 — Tuesday, March 26, 2024
Session 6 — Tuesday, March 26, 2024
Synthesize Themes & Insights from Stakeholder Interviews
Send First Stakeholder Update
Create Design System Coverage Map
Set Up Slack Channel for Design System Conversation
Create Reference Website
Create Component Implementation Roadmap
Propose Collaboration Plan to Pilot Teams
Abstract Component Through Hot Potato
Synthesize Themes & Insights from Stakeholder Interviews
Send First Stakeholder Update
Create Design System Coverage Map
Set Up Slack Channel for Design System Conversation
Create Reference Website
Create Component Implementation Roadmap
Propose Collaboration Plan to Pilot Teams
Abstract Component Through Hot Potato
“First Design System Contribution”
“First Design System Contribution”
Session 7 — Tuesday, April 2, 2024
Session 7 — Tuesday, April 2, 2024
Share In-Progress Component Abstraction Work with Pilot Teams
Iterate on Component Through Hot Potato
Chronicle the Process
Issue Pull Request to Contribute Newly Abstracted Component
Share In-Progress Component Abstraction Work with Pilot Teams
Iterate on Component Through Hot Potato
Chronicle the Process
Issue Pull Request to Contribute Newly Abstracted Component
“Share the Good News”
“Share the Good News”
Session 8 — Tuesday, April 9, 2024
Session 8 — Tuesday, April 9, 2024
Usability Test Component with Pilot Teams
Final Iteration on Component
Send Stakeholder Update
Extract 3 Overarching Principles
Create a List of Potential Design System Names
Usability Test Component with Pilot Teams
Final Iteration on Component
Send Stakeholder Update
Extract 3 Overarching Principles
Create a List of Potential Design System Names
“It’s Marketing Time”
“It’s Marketing Time”
Session 9 — Tuesday, April 16, 2024
Session 9 — Tuesday, April 16, 2024
Create Design System Logo v1
Add “Design System Office Hours” to Calendar
Make Design System Swag
Send Slack Post about Component #1
Host “Systems Week”
Send Design System Name and Logo Finalists to Brand & Legal Team
Repeat Activities 34–40 for Component #2
Create Design System Logo v1
Add “Design System Office Hours” to Calendar
Make Design System Swag
Send Slack Post about Component #1
Host “Systems Week”
Send Design System Name and Logo Finalists to Brand & Legal Team
Repeat Activities 34–40 for Component #2
Break week
Break week
April 22–26, 2024
April 22–26, 2024
“Rinse & Repeat: Component #2”
“Rinse & Repeat: Component #2”
Session 10 — Tuesday, April 30, 2024
Session 10 — Tuesday, April 30, 2024
Working on Component #2
Open discussion, show and tell, and Q&A
Working on Component #2
Open discussion, show and tell, and Q&A
“Rinse & Repeat: Component #3”
“Rinse & Repeat: Component #3”
Session 11 — Tuesday, May 7, 2024
Session 11 — Tuesday, May 7, 2024
Working on Component #3
Open discussion, show and tell, and Q&A
Working on Component #3
Open discussion, show and tell, and Q&A
“Launch!”
“Launch!”
Session 12 — Tuesday, May 14, 2024
Session 12 — Tuesday, May 14, 2024
Release Design System v1.0.0!
Celebrate!
Open discussion, show and tell, Q&A, and send-off
Release Design System v1.0.0!
Celebrate!
Open discussion, show and tell, Q&A, and send-off
The right balance of specifics and flexibility that you can use to uplevel the impact and influence of a design system team in a focused amount of time. I highly recommend it for both folks that are just starting a system and for design system veterans.”
“
Kelly Harrop
UX Engineering Lead, Intuit Design System
The right balance of specifics and flexibility that you can use to uplevel the impact and influence of a design system team in a focused amount of time. I highly recommend it for both folks that are just starting a system and for design system veterans.”
“
Kelly Harrop
UX Engineering Lead, Intuit Design System
One thing that stood out was chronicling how decisions are made. All these design systems that we admire: no one’s doing that.”
“
Lee Delgado
Design Consultant
One thing that stood out was chronicling how decisions are made. All these design systems that we admire: no one’s doing that.”
“
Lee Delgado
Design Consultant
Systems have dependencies and once you break one of those dependencies, it’s not part of the system anymore. That really resonated with me. We thought our design system lived in Figma, but technically Figma wasn’t dependent on the code. That really opened my eyes to how disconnected the work was and also our team. This cohort brought us together.”
“
Malika Chatlapalli
Product Designer, Obama Foundation
Systems have dependencies and once you break one of those dependencies, it’s not part of the system anymore. That really resonated with me. We thought our design system lived in Figma, but technically Figma wasn’t dependent on the code. That really opened my eyes to how disconnected the work was and also our team. This cohort brought us together.”
“
Malika Chatlapalli
Product Designer, Obama Foundation
I feel like I’ve used some of these as therapy sessions. One of the biggest things that’s been useful is to pull those insights in and translate them directly into process changes.”
“
Oliver Engel
Senior Product Designer, Handshake
I feel like I’ve used some of these as therapy sessions. One of the biggest things that’s been useful is to pull those insights in and translate them directly into process changes.”
“
Oliver Engel
Senior Product Designer, Handshake
These steps are great for any point on the journey to recenter your design system team and focus on connections to product.”
“
Darian Rosebrook
Design Systems Lead
These steps are great for any point on the journey to recenter your design system team and focus on connections to product.”
“
Darian Rosebrook
Design Systems Lead
We’ve had a few breakthroughs with some stakeholders who were previously not as open to conversations like this before. It was a good learning for us to do and push to reach out beyond our product technology team.”
“
Panama Marquand
Product Manager, Obama Foundation
We’ve had a few breakthroughs with some stakeholders who were previously not as open to conversations like this before. It was a good learning for us to do and push to reach out beyond our product technology team.”
“
Panama Marquand
Product Manager, Obama Foundation
An amazing playbook that you can run at your own pace whether you are just starting up your design systems practice or looking to formalize aspects of it.”
“
Davy Fung
Product Designer, Design Systems, Meta
An amazing playbook that you can run at your own pace whether you are just starting up your design systems practice or looking to formalize aspects of it.”
“
Davy Fung
Product Designer, Design Systems, Meta
The real aha moment for me was sending the first stakeholder update and getting all the like amazingly positive feedback. It’s not a secret anymore. They know about it and they love these updates and that communication and transparency has been one of the biggest shifts for the group.”
“
Elizabeth Schinazi
UX Design Lead, Scholastic
The real aha moment for me was sending the first stakeholder update and getting all the like amazingly positive feedback. It’s not a secret anymore. They know about it and they love these updates and that communication and transparency has been one of the biggest shifts for the group.”
“
Elizabeth Schinazi
UX Design Lead, Scholastic
It’s so practical it feels like a combination between a workshop & consulting… only YOU get to choose the pacing.”
“
Sara Soueidan
Independent inclusive design engineer
It’s so practical it feels like a combination between a workshop & consulting… only YOU get to choose the pacing.”
“
Sara Soueidan
Independent inclusive design engineer
Before this cohort, I didn’t have anyone to bounce ideas back and that has completely changed. I have found that working with the design team is not just helpful but it’s actually really enjoyable and it’s changed my perspective on my job.”
“
Chris Salmon
Software Developer, BOK Financial
Before this cohort, I didn’t have anyone to bounce ideas back and that has completely changed. I have found that working with the design team is not just helpful but it’s actually really enjoyable and it’s changed my perspective on my job.”
“
Chris Salmon
Software Developer, BOK Financial
Learn directly from Dan for 12 weeks!
Learn directly from Dan for 12 weeks!
Your
Instructor
Your
Instructor
Your
Instructor
Your
Instructor
Dan Mall is a seasoned teacher, coach, consultant, creative director, and designer with 25 years of industry experience. He previously ran design systems consultancy SuperFriendly for a decade and has taught design systems to thousands of people from companies like Meta, Google, Shopify, Nike, Amazon, Netflix, Eventbrite, and more.
Dan lives just outside Philly with his wife, two daughters, and two dogs. He learned how to swim last year and is down to about 40 pairs of sneakers in regular rotation (mostly Air Jordan 1s).
Dan Mall is a seasoned teacher, coach, consultant, creative director, and designer with 25 years of industry experience. He previously ran design systems consultancy SuperFriendly for a decade and has taught design systems to thousands of people from companies like Meta, Google, Shopify, Nike, Amazon, Netflix, Eventbrite, and more.
Dan lives just outside Philly with his wife, two daughters, and two dogs. He learned how to swim last year and is down to about 40 pairs of sneakers in regular rotation (mostly Air Jordan 1s).
Refund policy
We offer a full refund, no questions asked, until the third week of the cohort. That gives you three weeks to participate and make sure it’s for you. No refunds will be given after February 27 at 11:59pm ET.
Invoices
Receipts will be emailed for every purchase of a cohort seat. No additional invoices will be issued.
Invoices
Receipts will be emailed for every purchase of a cohort seat. No additional invoices will be issued.
Invoices
Receipts will be emailed for every purchase of a cohort seat. No additional invoices will be issued.
Non-profits need design systems too.
Non-profits need design systems too.
Does your company do something amazing for the world? We’ll choose a non-profit team to gift 3 seats to for this cohort. Apply by Friday, January 20 at 11:59pm Eastern and we’ll let you know by Monday, January 22.
Non-profit scholarship applications are currently closed.
Sign up to be notified about scholarship opportunities for our next cohort:
It’s been an intense three months. In the next quarter, we will finally be deploying the systems within the organization. I’m really happy because we are no longer working in the shadows. Today, our design system is being used more and more.”
“
Sabine Duquesne
Design Ops, Intermarché
It’s been an intense three months. In the next quarter, we will finally be deploying the systems within the organization. I’m really happy because we are no longer working in the shadows. Today, our design system is being used more and more.”
“
Sabine Duquesne
Design Ops, Intermarché
Fully packed with insights and guidance. It’s a must-have for my team.”
“
Silvia Bormüller
Founder, Into Design Systems
Fully packed with insights and guidance. It’s a must-have for my team.”
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Silvia Bormüller
Founder, Into Design Systems
My ego had a hard time with this cohort at first. On a personal level, it was like progress, not perfection.We used to live in a world of abstract. Now, we have all these practices and exercises that we can do and we can talk to people and repeat and evolve. It really helped with our relationships that used to be very silent.”
“
Alyx Chapman
Director of UX Design, BOK Financial
My ego had a hard time with this cohort at first. On a personal level, it was like progress, not perfection.We used to live in a world of abstract. Now, we have all these practices and exercises that we can do and we can talk to people and repeat and evolve. It really helped with our relationships that used to be very silent.”
“
Alyx Chapman
Director of UX Design, BOK Financial
Imagine becoming a chef by studying led techniques and practical approaches without having to unconsciously just execute recipes.”
“
Raf Vitale
Senior Product Designer, Design System
Imagine becoming a chef by studying led techniques and practical approaches without having to unconsciously just execute recipes.”
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Raf Vitale
Senior Product Designer, Design System
Thank you for the dose of knowledge and energy in these discussions and activities about mission, collaboration, adoption, documentation, growth, and more.”
“
Michael Haggerty-Villa
Senior Product Design Manager, Bill.com
Thank you for the dose of knowledge and energy in these discussions and activities about mission, collaboration, adoption, documentation, growth, and more.”
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Michael Haggerty-Villa
Senior Product Design Manager, Bill.com
I wish I had something like this available when we were starting with our design system.”
“
Jan Toman
Director of Design, Supernova
I wish I had something like this available when we were starting with our design system.”
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Jan Toman
Director of Design, Supernova
Some of the process steps have made a really positive change for me. I spent a lot of time saying, ‘We need this thing,’ but the thing that we actually needed was the communication around WHY we need these things. That was huge.”
“
Jamie Totten
UX Engineer, Klue
Some of the process steps have made a really positive change for me. I spent a lot of time saying, ‘We need this thing,’ but the thing that we actually needed was the communication around WHY we need these things. That was huge.”
“
Jamie Totten
UX Engineer, Klue
My biggest aha moment was when we were working on the influence map. We were headed in the opposite direction. That was a major shift in our thinking. We’ve received a ton of great feedback from stakeholders. It’s been fun. Hoping my team can join next year.”
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Sarah Sweatt
Director of Web Development, Texas A&M University
My biggest aha moment was when we were working on the influence map. We were headed in the opposite direction. That was a major shift in our thinking. We’ve received a ton of great feedback from stakeholders. It’s been fun. Hoping my team can join next year.”
“
Sarah Sweatt
Director of Web Development, Texas A&M University
Looking for just the workbook?
Looking for just the workbook?
If you’re the kind of person who prefers to dive right in an do it yourself, you can get just the workbook and assets.
135-page workbook PDF
Design System in 90 Days Canvas (FigJam + PDF)
Figma file with 2 pages enclosed
Licensed to you and 20 of your colleagues
$399 $349 USD
Do you already own the first version of “Design System in 90 Days?”
Do you already own the first version of “Design System in 90 Days?”
This new version is a free upgrade for all owners of the previous version. You should already have an email in your inbox with instructions for how to upgrade along with an exclusive offer to join this new cohort.
If you’re not seeing it, drop us a line at hello@designsystem.university and we’ll help get you sorted.
This new version is a free upgrade for all owners of the previous version. You should already have an email in your inbox with instructions for how to upgrade along with an exclusive offer to join this new cohort.
If you’re not seeing it, drop us a line at hello@designsystem.university and we’ll help get you sorted.
We’ve been developing new components and bringing them to the engineering team even in the concepting phase. Why didn’t we do this from the beginning? It’s amazing. It’s a constant back and forth, which is just lovely.”
“
Christina Franey
Senior Product Designer, Obama Foundation
We’ve been developing new components and bringing them to the engineering team even in the concepting phase. Why didn’t we do this from the beginning? It’s amazing. It’s a constant back and forth, which is just lovely.”
“
Christina Franey
Senior Product Designer, Obama Foundation
I recommend this to anyone who is starting their first design system.”
“
Mae Capozzi
Senior Software Engineer, Amplitude
I recommend this to anyone who is starting their first design system.”
“
Mae Capozzi
Senior Software Engineer, Amplitude
I learned that the people making a design system don’t necessarily need to hand someone a component but we do need to be able to direct them where to look. The answer is sometimes just as powerful as a component.”
“
Ayisha Chowdhury
Front-End Developer, Scholastic
I learned that the people making a design system don’t necessarily need to hand someone a component but we do need to be able to direct them where to look. The answer is sometimes just as powerful as a component.”
“
Ayisha Chowdhury
Front-End Developer, Scholastic
The most practical, comprehensive design systems resource that I’ve ever seen. It’s kind of mind-blowing how much thought went into this.”
“
Michael Riddering
Founding Designer, Maven
The most practical, comprehensive design systems resource that I’ve ever seen. It’s kind of mind-blowing how much thought went into this.”
“
Michael Riddering
Founding Designer, Maven
Starting from scratch feels overwhelming. The workbook helped me get clarity on how I want to approach our design system and team, and I always have a guide to fall back to when I need it.”
“
Joey Banks
Senior Product Designer, Design Systems, Webflow
Starting from scratch feels overwhelming. The workbook helped me get clarity on how I want to approach our design system and team, and I always have a guide to fall back to when I need it.”
“
Joey Banks
Senior Product Designer, Design Systems, Webflow
I can’t believe how jammed packed this program is!”
“
Heather Palmer
Design Program Manager, Zillow
I can’t believe how jammed packed this program is!”
“
Heather Palmer
Design Program Manager, Zillow
That feeling of overwhelm is settled. We now have a place to start: focusing on what the business needs are.”
“
David Preston
Senior Brand Designer, ConvertKit
That feeling of overwhelm is settled. We now have a place to start: focusing on what the business needs are.”
“
David Preston
Senior Brand Designer, ConvertKit
Listening to other teams who are also going through the struggles was really humbling. I thought that we were behind everybody else. The hardest part is getting started. Now we have more cross-team collaboration, a lot of discussions, and we have developers contributing. I’m excited for it to expand.”
“
Patricia Snodgrass
UX Architect, BOK Financial
Listening to other teams who are also going through the struggles was really humbling. I thought that we were behind everybody else. The hardest part is getting started. Now we have more cross-team collaboration, a lot of discussions, and we have developers contributing. I’m excited for it to expand.”
“
Patricia Snodgrass
UX Architect, BOK Financial
Registration is closed.
Sign up to be notified when the “Design System in 90 Days” program is open for registration:
Registration is closed.
Sign up to be notified when the “Design System in 90 Days” program is open for registration:
Registration is closed.
Sign up to be notified when the “Design System in 90 Days” program is open for registration:
Registration is closed.
Sign up to be notified when the “Design System in 90 Days” program is open for registration:
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